Growing literacy and increasing disposable income and heavy duty local politics and new technology have resulted in India emerging as the second largest newspaper market in the world, according to latest research by the World Association of newspapers. china leads with 107 million copies and India is at 99 million. At the current pace , India actually may end up becoming No 1 in the next few years.

The earth quake that hit China a few days back is said to have killed atleast 12000 people so far. The China Government has pressed into service its Army and is busy trying to clear the debris and find out people who are still alive under the debris. Unconfirmed reports say atleast another 10000 plus people are missing and with over two days underneath the debris most of them might be dead by now.

If you are looking for online video viewing for varied things like Games, funny videos, extreme videos , animated videos etc. www.jokeroo.com could be an ideal choice. They have been into this ever since year 2000 and have over two lac visitors per day and have a huge video collection across categories. The site also has a good female audience which is not the case with most of the video websites. They have now added a new feature i.e. Video Fade-Out Example for the movie speed racer, the upcoming warner bros movie. checkout. It is indeed interesting. For advertisers, advertising their products in the site can be a cost effective way to reach the targeted audience of both male plus female mix.
TORONTO, Ontario–(BUSINESS WIRE)—-Jokeroo.com, http://www.jokeroo.com, one of the pioneers in internet video and entertainment, has premiered the video fade-out advertisement with the upcoming movie, Speed Racer. The new format was designed to attract marketers across the globe with an advertisement that’s high impact and engaging, while avoiding any negative impact on the user.

Although the campaign is still in its infancy, it has produced spectacular results posting a click-through north of 4 percent, which is much higher than eMarketer’s quoted preroll standard of 0.5 to 0.9 percent. “When coming up with the idea we were looking for something that offered great performance for the advertiser while keeping the user happy,” says Aleks Dugonjic, the President of Jokeroo.com.

The creative takes up the full screen outside of the video player environment, which avoids interrupting the user experience but allows the advertiser’s brand to go unnoticed. The fade-out can last up to thirty seconds until it slowly starts fading out and the Jokeroo.com webpage appears. A live example can be found here: http://www.jokeroo.com/funnyvideos/transformers_stop_motion.html

About Jokeroo.com

Jokeroo.com is one of the leading video entertainment websites on the market today, ranked in the top 50 by comScore in multimedia and 2nd in humor. The company currently hosts over 6 million